Turn Your Passion Into Your First Profitable Offer
Test your idea. Build your funnel. Make real money.
You don't need to quit your job or invest thousands. You just need a clear path from "I have this idea" to "I made my first sale." And that's exactly what you'll get in 10 weeks.
Enroll in Launch Track - $697
This Track Is For You If...
💭 You have expertise but no offer (yet)
You're great at what you do—whether it's design, coaching, consulting, teaching, or creating. You just haven't packaged it into something people can buy.
🧪 You want to test before you leap
You're not ready to quit your day job. You want to validate your idea, see if people will actually pay for it, and build something that works before going all-in.
🎯 You need structure and accountability
You've been thinking about this for months (maybe years). You need a proven system, deadlines, and a community of people who get it to finally make it happen.
🚀 You want it to scale with you
You're not just building a side hustle. You're building the foundation of something bigger. You want a system that grows as your business grows.
👥 You want to see others doing it
You want to be around people who are further along, ask questions without judgment, and learn from others who are building their dreams too.
✨ You're ready to stop overthinking
No more "I'll start when I have more time/money/clarity." You're ready to take imperfect action and figure it out as you go—with support.
Here's Exactly What You'll Build in 10 Weeks
No fluff. No overwhelm. Just two things that matter.
Turn Your Idea Into a Real Thing
A lead magnet (like a quiz or guide) that attracts people + an offer they can actually buy. You'll have something tangible to show for your work—not just ideas in your head.
Get Your First Sale
In Week 8, you'll launch and make real money. You'll have proof that people want what you're offering. This is where your side project becomes a real business.
Your 10-Week Journey
Anatomy of a High-Converting Sales Ecosystem
See the big picture. Set your intentions. Map out your ecosystem from lead magnet to main offer. Understand success metrics and how all the pieces work together.
Action: Create your ecosystem map & set your goals
Which Lead Magnet Is Right for Your Business?
Quiz, guide, webinar, email course, or download? We'll help you choose the lead magnet that fits YOUR audience and business model. Plus: paid entry (tripwire) vs. free considerations.
What Makes a Great Offer?
Learn the 4 levels of benefits. Master backwards design to articulate results. Add psychology and voice-of-customer data to make your offer irresistible.
Action: Write your sales pages (main offer + entry offer) using AI templates
Create Your Entry Offer & Lead Magnet
Build your quiz, guide, or lead magnet from scratch. Create your landing page. Your entry offer should build authority, offer a quick win, and lead naturally to your main offer.
Action: BUILD your lead magnet + landing page
Choose Your Tech Stack
See examples of different stacks (quiz funnels, Substack, podcast funnels, etc.). Choose the tools that work for YOUR ecosystem—without overcomplicating it.
Action: Set up your systems (create logins, connect tools)
The Backend of Your Funnel
Slow vs. fast buyers. Email marketing sequences. DMs, applications, and trust-building. Use AI to write emails that convert—with your unique voice.
Action: Write your email sales sequence with AI
Getting Eyeballs on Your Offer
Ads vs. organic (Instagram, LinkedIn, Pinterest, etc.). Content creation strategies. Lowest-lift solutions for people who don't love social media.
Action: Create 3 ads OR start organic content promotion
🚀 SOFT LAUNCH / BETA TEST
Go live! Launch your funnel to real people. Get your first customers. Troubleshoot issues in real-time with support from me and the community.
Action: Launch your funnel & make your first sales
Integration & Catch-Up Q&A
Refine based on launch feedback. Get unstuck. Polish what's not working. Ask all your questions. Make sure everything is dialed in.
Optimization & Measuring Success
Learn the key metrics that matter. Analyze your real data. Know what to adjust and what to keep. Plan your next steps for scaling.
Action: Optimize your funnel based on results
Everything You Get With Launch Track
✓ 10 Weekly Live Lessons
Step-by-step training on funnel building, positioning, copywriting with AI, and offer creation. Replays available if you can't make it live.
✓ 10 Co-Working Sessions + Hot Seat Coaching
Build your funnel alongside other entrepreneurs AND get personalized feedback on your funnel, copy, positioning, and strategy. Get unstuck in real-time, stay accountable, and learn from others' hot seats.
✓ All Templates & Frameworks
Copy-paste templates for landing pages, quizzes, email sequences, sales pages, and more. AI prompts to write everything faster.
✓ Community Access
Connect with aspiring entrepreneurs and established business owners. Get support, celebrate wins, and build relationships that last beyond the 10 weeks.
✓ Lifetime Access
All recordings, templates, and materials are yours to keep. Come back and reference them anytime as your business grows.
"Hi Jess! I wanted to share that I made my first sale! Yippee!"
Launch Track Investment
One-time payment or 3 monthly payments of $250
Here's what makes this a no-brainer:
- 2 live sessions per week for 10 weeks (20 total sessions)
- All templates, frameworks, and AI prompts
- Your first validated offer and paying customers
- A funnel system that runs 24/7
- Launch support in Week 8
- Lifetime access to everything
- Community of entrepreneurs on the same journey
That's less than $35 per week to go from "I have an idea" to "I have paying customers."
Enroll Now - $697Or Choose Payment Plan
Launch Track FAQs
Nope! That's literally what we help you with in weeks 1-3. You just need to have an area of expertise or passion. We'll help you turn it into a sellable offer.
Absolutely! Most people in Launch Track are building on the side. You'll need 2 hours for live sessions + about 2-3 hours for implementation. Many people do this on evenings and weekends.
Perfect! We'll show you how to build one from scratch using your lead magnet. You don't need an existing audience to get started—your funnel will help you create one.
Not at all! We work with designers, consultants, artists, teachers, creators, freelancers, and more. The system works for any service or digital product.
Launch Track is for creating your FIRST offer and funnel. Scale Track is for people who already have clients and want to build a complete offer suite with multiple funnels. You can always upgrade to Scale later!
All sessions are recorded and available within 24 hours. You'll have lifetime access to everything, so you can watch on your own schedule.
The next cohort starts Monday, February 3, 2025. Enrollment closes Friday, January 30, 2025 at 11:59pm, or when we hit capacity.
Ready to Turn Your Passion Into Profit?
In 10 weeks, you'll have a validated offer, paying customers, and a funnel that works while you sleep.
You don't need to quit your job. You don't need to have it all figured out. You just need to start.
Enroll in Launch Track - $697← Back to All Tracks