You’ve no doubt heard the popular saying, “you can’t manage what you don’t measure.”

Whether that’s totally true or not, I’ve found the exponential value of keeping a journal throughout my years in business, allowing me to continually align my work with my personal goals as well as identify patterns that were holding me back, strengths I could lean into, or ways to leverage my small business ideas into big income growth.

When you’re growing your business and ready to fill your email list with super-engaged subscribers (who you can nurture toward the buy), there’s one part of your marketing strategy that needs a little extra attention—your lead magnet.

But what is a lead magnet? And what does it have to do with knowing your niche? Read more to find out…

One morning in the early days of my marketing career I had a few too many espressos, got a bit caffeine-fueled fired up (who can relate?? 🙋‍♀️), and set out on a self-appointed mission to discover the best tools for lead generation in the biz.

I spent the next few years exploring different lead generation strategies and working my way through plenty of trial-and-error testing sessions before discovering the Holy Grail, prince-in-the-tower answer to my quest that I had been looking for…

Those 30-60% conversion rates you keep hearing about aren’t exaggerations—those are the well on your way to stellar sales stats that you can expect when a well-designed quiz becomes part of your healthy profit ecosystem.

But there are six mistakes people make when building their lead generation quiz that can kill those conversion rates fast.

When you’re ready to build a quiz that generates leads on autopilot and populates your email list with subscribers, here are six quiz building mistakes you’ll want to avoid.

While many businesses are scoring lead conversion rates of 10% and boasting about those numbers around town, quizzes are earning our clients an average lead conversion rate of 30-60% (all on autopilot!).

So when we say that quizzes add some powerful “abracadabra!” magic to businesses, we aren’t kidding.

How do quizzes add the dash of sugar, spice, and everything nice that turns cold leads into hot and eager prospects? Find out…

What’s the #1 mistake people make when they sit down to write their high-converting quiz or other lead magnet?

Answer: they don’t think like a copywriter.

There’s one thing that always separates the “bad” (aka, the low-converting quizzes) from the high-converting “beautiful”: their deep, straight-to-the-soul awareness of their audience’s aspirations, desires, pain points, desired outcomes, and unresolved problems.

Courses and quizzes are a perfect match because quizzes:

• Convert cold leads into toasty-warm prospects

• Take your leads on a fun and engaging self-explorative adventure

• Make your lead feel “matched” to your offer in a way that feels much deeper than just clicking an ad

• Prime your leads to see how your course could totally change their lives

• Capture email addresses so you can keep pitching your offer, even if your leads aren’t ready to fully commit yet

If you’re a small business owner or entrepreneur looking to grow your business, you’ve probably heard that you want to set up some kind of sales funnel so you can make sales on autopilot – freeing you up to focus on the more important aspects of your business, like creating more and more high-value offers.

Today, we’re talking about Quiz Funnels, and why you absolutely need to add one to your sales strategy.